Packed with fun, engaging activities, The Big Book of Sales Games gives you simple, fast, and enjoyable ways to train and motivate sales staff-or yourself-for selling success Learn how to: Master up-selling techniques for increased order value; Polish communication skills to win sales and customer loyalty; Tailor features and benefits to reach оечмя difficult buyers; Sell more in any situation-on the phone, at the store, or in the field; Build team spirit among your sales staff Ideal for individual development as well as group training, meetings, and presentations, this entertaining and effective book is the right tool for all sales, and sales management jobs! Авторы Peggy Carlaw Vasudha Kathleen Deming.  MatthewСерия: The Big Book of Business Games Series.