Book Description 'Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally оечтг responsible 'citizens' at the beginning of the twenty-first century With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it We must now see it in the light of its complexities We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other Our corporations stand as monuments to our success at building social structures, but they are neitherpeople nor machines They are alive They are complex, adaptive systems that can take on a life of their own We need to embrace that complexity.  В качестве2003 г ISBN 0333962702.