This book is written for current and future general managers who have or will have overall responsibility for a business The authors provide a set of frameworks, tools, and concepts to build this capability The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their оеччш firms pervasive, effective, and rewarding Авторы Garth Saloner Andrea Shepard Joel Podolny.  ValiantИздательство: Wiley, 2000 г Твердый переплет, 464 стр ISBN 0471380717.