The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings оечьа into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets Convert global presence into global competitive advantage Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise And constantly reinvent the global game by creating value for customers Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.  Эва ХелмондISBN 0787957216.